If you are hungry, you shouldn’t be shopping, says new study | Paterson Times Paterson Times

If you are hungry, you shouldn’t be shopping, says new study

By P.T.
Published: May 7, 2013


It has long been believed that, if you visit a grocery store with an empty stomach, you are more likely to buy, not only junk food but, more items in general. Post-bankruptcy courses often stress this principle and urge the course taker to avoid shopping when hungry. How true is this piece of wisdom? A new study completed by Gretchen Swanson Center for Nutrition, a research institute, says it is pretty true.

The study took 68 adults who were told by researchers to not eat for five hours; half of the participants then were given food to satiate their hunger; after feeding half and keeping the other half hungry, researchers simulated a grocery store environment, and found that both groups bought the same number of items – low calorie snacks and products.

However, those that were hungry purchased 6 high calorie products; those that were fed prior to the shopping simulation purchased only 4 high calorie products. Researchers also found that, people who go grocery shopping prior to dinner, say from 4pm to 7pm, were more likely to purchase high calorie food items.

“Don’t go shopping when you’re hungry and you don’t have a list, because you’re just going to buy all sorts of junk food,” says Amy Yaroch, head of the institute that did the research.

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