GreenPal, called the Uber of lawn mowing, expands to Paterson | Paterson Times Paterson Times

GreenPal, called the Uber of lawn mowing, expands to Paterson

By Jonathan Greene
Published: July 30, 2020


A smartphone application that connects homeowners with local landscapers has expanded to Paterson.

Nashville-based GreenPal, called the Uber of lawn mowing, allows homeowners to conveniently use the app to find pre-screened lawn care professionals in their area.

“After successfully launching in 200 other markets, we are excited to help homeowners in Paterson find reliable, safe, and local lawn care,” Gene Caballero, co-founder of GreenPal, said.

Homeowners list their lawns with service date and needs. “Vetted” lawn care professionals then bid on the projects.

Lawn care professionals bid on projects after reviewing details provided by the homeowner, viewing the property using Google Street View, and reviewing aerial images of the lawn.

Homeowners can then hire the vendor based on rating, reviews, and price.

Once the lawn has been completed, the lawn care professional sends time-stamped photographs of the work to the homeowner. The homeowner then pays via the app and sets up future lawn care appointments.

Caballero said the app is particularly useful amid the coronavirus pandemic. He said the app eliminates face-to-face meetings between the landscaper and the homeowner and turns the transaction cashless.

Nearly a third of GreenPal’s customers are over 60, making the application the safest way for them to maintain their greenspace amid the pandemic.

GreenPal was founded in 2012 in Nashville, Tennessee. The company’s Android application has over 10,000 downloads and 411 reviews. It has a 4.4-star rating on Google Play.

Over 1 million homeowners have signed up and are using GreenPal. 20,000 landscapers have their business on the application.

GreenPal operates in 46 states and 200 major markets, according to Caballero.

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